Service quality in practice a handbook for practitioners

This book is intended as a practical handbook, designed for those who want a guidebook to the total service quality approach. It follows the path laid down by the ISO guidelines, in identifying four stages of service quality: identifying what the customer wants, a process that finishes with the prod...

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Bibliographic Details
Main Author: Murphy, John A. (John Augustine)
Other Authors: Farmar, Tony
Format: Book
Language:English
Published: Dublin Gill and Macmillan c1993
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040 |a UPNM 
090 |a HD 62.15  |b .M87 1993 
100 1 |a Murphy, John A.  |q (John Augustine) 
245 1 0 |a Service quality in practice  |b a handbook for practitioners  |c John A. Murphy, with Tony Farmar. 
260 |a Dublin  |b Gill and Macmillan  |c c1993 
300 |a 230 p.  |b ill.  |c 24 cm 
504 |a Include bibliograhpical references and index 
520 |a This book is intended as a practical handbook, designed for those who want a guidebook to the total service quality approach. It follows the path laid down by the ISO guidelines, in identifying four stages of service quality: identifying what the customer wants, a process that finishes with the production of a service brief, designing the service, converting the service brief into a design specification, delivering the service, having a good specification and putting it into action, and performance analysis and improvement, a philosophy of continuous improvement based on numerical performance measures. The book ends with a chapter on how to implement total service quality. Throughout the book case studies of quality management practice in real Irish service organizations, supplied by themselves, illustrate the points being made. These case studies take up specific problems or aspects of service quality management. 
650 0 |a Service industries  |x Quality control 
650 0 |a Performance standards. 
700 1 |a Farmar, Tony 
999 |a vtls000009837  |c 10033  |d 10033