International business strategy

Provides a phase model of international business development, enabling a company's current and future strategic position and imperatives to be identified

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Bibliographic Details
Main Authors: Ellis, John (Author), Williams, David (Author)
Format: Book
Language:English
Published: Harlow, England Pearson Education © 1995
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Description
Summary:Provides a phase model of international business development, enabling a company's current and future strategic position and imperatives to be identified
Physical Description:xiii, 368 pages illustration 25 cm
Bibliography:Includes bibliographical references (pages 359-361) and index
ISBN:9780273607120
027360712X