International business strategy
Provides a phase model of international business development, enabling a company's current and future strategic position and imperatives to be identified
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
Pearson Education
© 1995
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| Subjects: | |
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| Call Number : | HD 62.4 E45 1995 |
MARC
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| 001 | 100525 | ||
| 003 | MY-KLNDU | ||
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| 008 | 221104 1995 enka bi 000 0 eng d | ||
| 020 | |a 9780273607120 | ||
| 020 | |a 027360712X | ||
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| 040 | |a UPNM |b eng |c UPNM |e rda | ||
| 090 | |a HD 62.4 |b E45 1995 | ||
| 100 | 1 | |a Ellis, John |e author | |
| 245 | 1 | 0 | |a International business strategy |c John Ellis and David Williams |
| 264 | 1 | |a Harlow, England |b Pearson Education |c © 1995 | |
| 300 | |a xiii, 368 pages |b illustration |c 25 cm | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (pages 359-361) and index | ||
| 505 | 0 | |a Part I Strategy, Process and Performance: 1. Corporate, Business and Functional Strategies -- 2. The Internationalisation Process -- Part II International Strategic Analysis: 3. External Triggers to the Internationalisation Process -- 4. International Triggers to The Internationalisation Process -- Part III International Business Development: 5. Restricted National Market Scope -- 6. International Market Entry and Development -- 7. International Regional Strategies -- 8. Worldwide Competitors | |
| 520 | |a Provides a phase model of international business development, enabling a company's current and future strategic position and imperatives to be identified | ||
| 592 | |a IN / 10493 |b 19/11/2014 |c RM 512.79 |h INNOWAWASAN | ||
| 650 | 0 | |a International business enterprises |x management | |
| 650 | 0 | |a Strategic planning | |
| 650 | 0 | |a Marketing |x management | |
| 650 | 0 | |a Competition, international | |
| 700 | 1 | |a Williams, David |e author | |
| 999 | |a vtls000052726 |c 100525 |d 100525 | ||