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International business strategy

Provides a phase model of international business development, enabling a company's current and future strategic position and imperatives to be identified

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Bibliographic Details
Main Authors:	Ellis, John (Author), Williams, David (Author)
Format:	Book
Language:	English
Published:	Harlow, England Pearson Education © 1995
Subjects:	International business enterprises > management Strategic planning Marketing > management Competition, international
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