International business strategy
Provides a phase model of international business development, enabling a company's current and future strategic position and imperatives to be identified
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
Pearson Education
© 1995
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Table of Contents:
- Part I Strategy, Process and Performance: 1. Corporate, Business and Functional Strategies
- 2. The Internationalisation Process
- Part II International Strategic Analysis: 3. External Triggers to the Internationalisation Process
- 4. International Triggers to The Internationalisation Process
- Part III International Business Development: 5. Restricted National Market Scope
- 6. International Market Entry and Development
- 7. International Regional Strategies
- 8. Worldwide Competitors