Asymmetric warfare for entrepreneurs 120 lessons from Lawrence of Arabia
Asymmetric Warfare for Entrepreneurs is a handbook of guerrilla strategies for business, marketing, leadership and organization, adapted from TE Lawrence s revolutionary philosophy of war, Seven Pillars of Wisdom: A Triumph.
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
MX Pub.
2011.
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000nam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | 100618 | ||
| 003 | MY-KLNDU | ||
| 005 | 20241220025527.0 | ||
| 008 | 141119s2011 enkb i 000 0 eng d | ||
| 020 | |a 9781780922003 (pbk) | ||
| 020 | |a 9781780922010 (epub) | ||
| 020 | |a 9781780922027 (pdf) | ||
| 039 | 9 | |a 201503301334 |b zul |c 201411191431 |d shahrim |c 201411181225 |d shahrim |c 201408141212 |d hasniza |y 201408141044 |z syarifuddin | |
| 040 | |a UPNM | ||
| 090 | |a HF 5386 |b .H36 2011 | ||
| 100 | 1 | |a Hanratty, Luan. | |
| 245 | 1 | 0 | |a Asymmetric warfare for entrepreneurs |b 120 lessons from Lawrence of Arabia |c Luan Hanratty. |
| 260 | |a London |b MX Pub. |c 2011. | ||
| 300 | |a viii, 217 p. |b maps |c 23 cm. | ||
| 500 | |a Includes index. | ||
| 505 | 0 | |a Preface -- TE Lawrence - The Ghost in the Machine -- I. First Steps - Lessons 1 - 6 -- <u>Foundations of Revolt - Précis</u> -- 1. Learn from Your Superiors -- 2. Find Like-Minded Peers -- 3. Exploit Divisions Instead of Uniting People in Contempt -- 4. Get a Strong Grass Roots Foundation -- 5. Attack When Your Enemy Is Weak -- 6. Start Up a Weekly Bulletin -- II. Finding a Cause to Fight - Lessons 7 - 13 -- <u>The Discovery of Faisal - Précis</u> -- 7. The Importance of Leadership -- 8. Pragmatism over Ideology -- 9. The Limits of Monetary Incentives -- 10. Take an Unconventional Approach -- 11. Know Your Own Strengths and Weaknesses -- 12. Time Your Announcements -- 13. Embrace a Different Culture -- III. Orientation in Your Cause - Lessons 14-25 -- <u>Opening the Arab Offensive - Précis</u> -- 14. Demonstrate Versatility and the Hunger to Learn -- 15. Keep a Cool Head -- 16. Have a Sense of Perspective -- 17. Look at the Psychological Make-up of a Leader -- 18. Stay Logical When Those Around You Are Not -- 19. Be Aware of Cultural Traits -- 20. Frustrate the Larger Opponent -- 21. Minimise the Risks -- 22. Co-operate with a Powerful Ally -- 23. Don't Be Afraid to Have a Grand Vision -- 24. Develop a Good Memory -- 25. Be Loved and Feared -- IV. Developing Leadership Qualities - Lessons 26-52 -- <u>A Railway Diversion - Précis</u> -- 26. Put Yourself on the Radar -- 27. Pioneer New Communications Technology -- 28. Hearts and Minds are Greater than Materiel -- 29. Know Your Business and Lead the Field -- 30. Take the Hard Choices -- 31. If You Keep Doing What You Are Doing, You Will Keep Getting What You Are Getting -- 32. Out-Execute Your Problems -- 33. There Are More Important Things than Market Share -- 34. Remember the Inventor's Paradox -- 35. The Intangible Is Greater than the Concrete -- 36. Divide and Rule -- 37. The Map Is Not the Territory -- 38. Practice Makes Perfection -- 39. Elevate the Individual over the Group -- 40. Have an Edge in Just One Crucial Area -- 41. Pride Your Organisation on Intelligence -- 42. Learn from the Classics -- 43. Create a Unique Ethos and Propagate It in the Minds of All -- 44. Metaphysical Weapons are Greater than Physical Ones -- 45. Be Closer to Your Community than Your Competition -- 46. Don't Openly Attack Competition -- 47. Adopt the Pareto Rule -- 48. Don't Rely on Promises -- 49. Don't View Cultures in Binary Opposition -- 50. Take the Time to Crystallise Your Philosophy -- 51. Use Hardship as a Rite of Passage -- 52. Use Your Competitor's Strength Against Him -- V. Strategies for Competing - Lessons 53-63 -- <u>Extending to Aqaba - Précis</u> -- 53. Set the Example -- 54. Don't Give Up on Lost Causes -- 55. Be Assertive and Ready for Action -- 56. Think Big -- 57. Never Interrupt an Enemy When He Is Making a Mistake -- 58. Put People off the Scent -- 59. Don't Despise Your Enemy -- 60. Intuition Is a Better Judge than the Mind -- 61. Let Hubris Reign in Your Opponent -- 62. Hold Firm on Your Strategy -- 63. Strike From the Least Expected Place -- VI. Interpersonal Skills - Lessons 64-78 -- <u>Marking Time - Précis</u> -- 64. Encourage Self-Sufficient Independent Units -- 65. Apply the Milton Model in Communication -- 66. Engineer Win-Wins to Secure Relationships -- 67. The Use of Spies -- 68. Tradition and Continuity Mean Integrity -- 69. Find Strong Metaphors -- 70. Pick Your Fights -- 71. Maximise Incendiary Strikes -- 72. Give People the Freedom to Do What They Are Good At -- 73. Value the Unique Individual, Not the Homogeneous Group -- 74. Let People Fight for Personal Honour and Gain -- 75. Create a Guerrilla Army -- 76. Always Think Ahead -- 77. Don't Take Undue Risks -- 78. Model and Repeat Successful Behaviour -- VII. Handling Adversity - Lessons 79-86 -- <u>Raid upon the Bridges - Précis</u> -- 79. Integrate into the Local Community -- 80. Look for Areas of Complacency in Your Opponent -- 81. People Smart is Better than Book Smart -- 82. Live Each Day As If It's Your Last -- 83. Don't Tolerate In-fighting -- 84. Put Your House in Good Order -- 85. Build It, and They Will Come -- 86. If in Doubt, Bluff Your Way Out -- VIII. Changing the Status Quo - Lessons 87-97 -- <u>The Dead Sea Campaign - Précis</u> -- 87. Never Complain and Never Explain -- 88. Don't Let Sentimentality Cloud Your Judgment -- 89. Make a Name for Yourself -- 90. Build a Team of Desperadoes -- 91. Turn Your Team into an Elite Force -- 92. Foster Internal Competition -- 93. Turn Enemies into Friends -- 94. Listen to Customers More than Experts -- 95. Privately Challenge Established Doctrines -- 96. Sometimes You Have to Get Out to Come Back In -- 97. Put yourself in Others' Shoes -- IX. Enfranchising People - Lesson 98 -- <u>The Ruin of High Hope - Précis</u> -- 98. Treat People as Intelligent Individuals -- X. Plans & Aspirations - Lessons 99-110 -- <u>Balancing for a Last Effort - Précis</u> -- 99. Don't Be Dismayed by External Indifference -- 100. Don't Be Weighed Down by Convention in Lieu of True Understanding -- 101. Ambition May Not Get You There But It Will Get You Close -- 102. Dress Well -- 103. Less Is More -- 104. Play On the Subconscious When Communicating -- 105. People Are Not Rational -- 106. Go Beyond the Material Goal -- 107. What You Think You Will Become, You Will Become -- 108. Attack the Leadership -- 109. Develop a Wide Thirst for Learning -- 110. Leadership Is More About Character than Brains -- XI. Personal Growth - Lessons 111-120 -- <u>The House is Perfected - Précis</u> -- 111. Stay One Step Ahead of the Pack -- 112. Keep Flexible -- 113. If You Ask People Not to Do Something, They Will Want to Do It -- 114. Seize the Initiative -- 115. Collect Information Voraciously -- 116. Don't Compromise on the Really Important Things -- 117. Say Yes First and Work Out How to Do It Later -- 118. True Understanding Comes Only from Experience -- 119. If You Challenge People, They Grow -- 120. Say It in Ten Words or Less. | |
| 520 | |a Asymmetric Warfare for Entrepreneurs is a handbook of guerrilla strategies for business, marketing, leadership and organization, adapted from TE Lawrence s revolutionary philosophy of war, Seven Pillars of Wisdom: A Triumph. | ||
| 592 | |a 00013712 |b 03/11/2014 |c RM211.80 |h PVK | ||
| 600 | 1 | 0 | |a Lawrence, T. E. |q (Thomas Edward) |d 1888-1935. |
| 650 | 0 | |a Military art and Science. | |
| 650 | 0 | |a Success in business. | |
| 999 | |a vtls000052589 |c 100618 |d 100618 | ||