Asymmetric warfare for entrepreneurs 120 lessons from Lawrence of Arabia

Asymmetric Warfare for Entrepreneurs is a handbook of guerrilla strategies for business, marketing, leadership and organization, adapted from TE Lawrence s revolutionary philosophy of war, Seven Pillars of Wisdom: A Triumph.

Saved in:

Bibliographic Details
Main Author:	Hanratty, Luan
Format:	Book
Language:	English
Published:	London MX Pub. 2011.
Subjects:	Lawrence, T. E. > (Thomas Edward) > 1888-1935. Military art and Science. Success in business.
Tags:	Add Tag No Tags, Be the first to tag this record!

Table of Contents:

Preface
TE Lawrence - The Ghost in the Machine
I. First Steps - Lessons 1 - 6
Foundations of Revolt - Précis
1. Learn from Your Superiors
2. Find Like-Minded Peers
3. Exploit Divisions Instead of Uniting People in Contempt
4. Get a Strong Grass Roots Foundation
5. Attack When Your Enemy Is Weak
6. Start Up a Weekly Bulletin
II. Finding a Cause to Fight - Lessons 7 - 13
The Discovery of Faisal - Précis
7. The Importance of Leadership
8. Pragmatism over Ideology
9. The Limits of Monetary Incentives
10. Take an Unconventional Approach
11. Know Your Own Strengths and Weaknesses
12. Time Your Announcements
13. Embrace a Different Culture
III. Orientation in Your Cause - Lessons 14-25
Opening the Arab Offensive - Précis
14. Demonstrate Versatility and the Hunger to Learn
15. Keep a Cool Head
16. Have a Sense of Perspective
17. Look at the Psychological Make-up of a Leader
18. Stay Logical When Those Around You Are Not
19. Be Aware of Cultural Traits
20. Frustrate the Larger Opponent
21. Minimise the Risks
22. Co-operate with a Powerful Ally
23. Don't Be Afraid to Have a Grand Vision
24. Develop a Good Memory
25. Be Loved and Feared
IV. Developing Leadership Qualities - Lessons 26-52
A Railway Diversion - Précis
26. Put Yourself on the Radar
27. Pioneer New Communications Technology
28. Hearts and Minds are Greater than Materiel
29. Know Your Business and Lead the Field
30. Take the Hard Choices
31. If You Keep Doing What You Are Doing, You Will Keep Getting What You Are Getting
32. Out-Execute Your Problems
33. There Are More Important Things than Market Share
34. Remember the Inventor's Paradox
35. The Intangible Is Greater than the Concrete
36. Divide and Rule
37. The Map Is Not the Territory
38. Practice Makes Perfection
39. Elevate the Individual over the Group
40. Have an Edge in Just One Crucial Area
41. Pride Your Organisation on Intelligence
42. Learn from the Classics
43. Create a Unique Ethos and Propagate It in the Minds of All
44. Metaphysical Weapons are Greater than Physical Ones
45. Be Closer to Your Community than Your Competition
46. Don't Openly Attack Competition
47. Adopt the Pareto Rule
48. Don't Rely on Promises
49. Don't View Cultures in Binary Opposition
50. Take the Time to Crystallise Your Philosophy
51. Use Hardship as a Rite of Passage
52. Use Your Competitor's Strength Against Him
V. Strategies for Competing - Lessons 53-63
Extending to Aqaba - Précis
53. Set the Example
54. Don't Give Up on Lost Causes
55. Be Assertive and Ready for Action
56. Think Big
57. Never Interrupt an Enemy When He Is Making a Mistake
58. Put People off the Scent
59. Don't Despise Your Enemy
60. Intuition Is a Better Judge than the Mind
61. Let Hubris Reign in Your Opponent
62. Hold Firm on Your Strategy
63. Strike From the Least Expected Place
VI. Interpersonal Skills - Lessons 64-78
Marking Time - Précis
64. Encourage Self-Sufficient Independent Units
65. Apply the Milton Model in Communication
66. Engineer Win-Wins to Secure Relationships
67. The Use of Spies
68. Tradition and Continuity Mean Integrity
69. Find Strong Metaphors
70. Pick Your Fights
71. Maximise Incendiary Strikes
72. Give People the Freedom to Do What They Are Good At
73. Value the Unique Individual, Not the Homogeneous Group
74. Let People Fight for Personal Honour and Gain
75. Create a Guerrilla Army
76. Always Think Ahead
77. Don't Take Undue Risks
78. Model and Repeat Successful Behaviour
VII. Handling Adversity - Lessons 79-86
Raid upon the Bridges - Précis
79. Integrate into the Local Community
80. Look for Areas of Complacency in Your Opponent
81. People Smart is Better than Book Smart
82. Live Each Day As If It's Your Last
83. Don't Tolerate In-fighting
84. Put Your House in Good Order
85. Build It, and They Will Come
86. If in Doubt, Bluff Your Way Out
VIII. Changing the Status Quo - Lessons 87-97
The Dead Sea Campaign - Précis
87. Never Complain and Never Explain
88. Don't Let Sentimentality Cloud Your Judgment
89. Make a Name for Yourself
90. Build a Team of Desperadoes
91. Turn Your Team into an Elite Force
92. Foster Internal Competition
93. Turn Enemies into Friends
94. Listen to Customers More than Experts
95. Privately Challenge Established Doctrines
96. Sometimes You Have to Get Out to Come Back In
97. Put yourself in Others' Shoes
IX. Enfranchising People - Lesson 98
The Ruin of High Hope - Précis
98. Treat People as Intelligent Individuals
X. Plans & Aspirations - Lessons 99-110
Balancing for a Last Effort - Précis
99. Don't Be Dismayed by External Indifference
100. Don't Be Weighed Down by Convention in Lieu of True Understanding
101. Ambition May Not Get You There But It Will Get You Close
102. Dress Well
103. Less Is More
104. Play On the Subconscious When Communicating
105. People Are Not Rational
106. Go Beyond the Material Goal
107. What You Think You Will Become, You Will Become
108. Attack the Leadership
109. Develop a Wide Thirst for Learning
110. Leadership Is More About Character than Brains
XI. Personal Growth - Lessons 111-120
The House is Perfected - Précis
111. Stay One Step Ahead of the Pack
112. Keep Flexible
113. If You Ask People Not to Do Something, They Will Want to Do It
114. Seize the Initiative
115. Collect Information Voraciously
116. Don't Compromise on the Really Important Things
117. Say Yes First and Work Out How to Do It Later
118. True Understanding Comes Only from Experience
119. If You Challenge People, They Grow
120. Say It in Ten Words or Less.

Asymmetric warfare for entrepreneurs 120 lessons from Lawrence of Arabia

Similar Items