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International marketing and export management

International Marketing and Export Management 7th edition offers an accessible and authoritative perspective on international marketing with a strong export management orientation, comprehensively describing the evolving competitive landscape as created by technological advances and international tr...

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Bibliographic Details
Main Authors:	Albaum, Gerald (Author), Duerr, Edwin (Author)
Format:	Book
Language:	English
Published:	Wokingham, England Reading, MA Addison-Wesley © 2011
Edition:	7th edition
Subjects:	Export marketing > Management
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