International marketing and export management
International Marketing and Export Management 7th edition offers an accessible and authoritative perspective on international marketing with a strong export management orientation, comprehensively describing the evolving competitive landscape as created by technological advances and international tr...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Wokingham, England Reading, MA
Addison-Wesley
© 2011
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| Edition: | 7th edition |
| Subjects: | |
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Table of Contents:
- nternational marketing and exporting
- Bases of international marketing
- The international environment : culture; economic, forces; and competition
- The international environment : government, political and legal forces
- Market selection : definition and strategies
- Information for international market(ing) decisions
- Market entry strategies
- Export entry modes
- Nonexport entry modes
- Product decisions
- Pricing decisions
- Financing and methods of payment
- Promotion and marketing communication
- Supply chain management/logistics and handling export orders
- Organization of international marketing activities