Brand spirit how cause related marketing builds brands

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Bibliographic Details
Main Author: Pringle
Other Authors: Thompson
Format: Book
Published: Chichester 1999
Subjects:
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MARC

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090 0 0 |a HF 5414  |b P75 1999 
100 1 0 |a Pringle  |h Hamish 
245 1 0 |a Brand spirit  |b how cause related marketing builds brands  |c Hamish Pringle and Marjorie Thompson 
260 0 0 |a Chichester  |h John Wiley & Sons  |c 1999 
300 |a xxiii,281p.  |b ill.  |c 24cm 
500 0 0 |a Includes bibliographical references and index 
650 0 0 |a Social marketing 
700 1 1 |a Thompson  |h Marjorie 
999 |a vtls000010040  |c 10130  |d 10130