Essentials of marketing research
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
New York
John Wiley & Sons
1999
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| Subjects: | |
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| Item Description: | Includes index |
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| Physical Description: | xvi, 623p. ill. 26cm |
| ISBN: | 0471170682 |