Essentials of marketing research
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| Format: | Book |
| Published: |
New York
John Wiley & Sons
1999
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| 100 | 1 | 0 | |a Kumar |h V. |
| 245 | 1 | 0 | |a Essentials of marketing research |c V. Kumar, David A. Aaker, George S. Day |
| 260 | 0 | 0 | |a New York |b John Wiley & Sons |c 1999 |
| 300 | |a xvi, 623p. |b ill. |c 26cm | ||
| 500 | 0 | 0 | |a Includes index |
| 650 | 0 | 0 | |a Marketing research |
| 700 | 1 | 1 | |a Day |h George S. |
| 700 | 1 | 1 | |a Aaker |h David A. |
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