E-business
This title offers coverage of emerging online business strategies and technologies in the electronic commerce marketplace. It provides coverage of e-commerce growth in China and the developing world, social media and online marketing strategies, and more.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Australia
Course Technology Cengage Learning
2013
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| Edition: | Tenth international edition. |
| Subjects: | |
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| Summary: | This title offers coverage of emerging online business strategies and technologies in the electronic commerce marketplace. It provides coverage of e-commerce growth in China and the developing world, social media and online marketing strategies, and more. |
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| Physical Description: | xxiii, 582 pages illustrations 24 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781133526841 (hardback) 1133526845 (hardback) |