Blue ocean strategy insights and experiences of Universiti Sains Malaysia
This book provides a rich collection of illustrations, examples and applications of how the Blue Ocean Strategy works in institutions of higher education.
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| Format: | Book |
| Language: | English |
| Published: |
Pulau Pinang
Penerbit Universiti Sains Malaysia
[2012]
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| Call Number : | LG 173.P5 B658 2012 |
MARC
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| 090 | |a LG 173.P5 |b B658 2012 | ||
| 245 | 0 | 0 | |a Blue ocean strategy |b insights and experiences of Universiti Sains Malaysia |c editor: Ramli Mohamed |
| 264 | 1 | |a Pulau Pinang |b Penerbit Universiti Sains Malaysia |c [2012] | |
| 264 | 4 | |c ©2012 | |
| 300 | |a xxx, 169 pages |b illustrations |c 24 cm | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 505 | 0 | |a Conceptual approach to the Blue Ocean Strategy -- Visual awakening -- Visual exploration -- Visual strategy creation -- The visual strategy fair -- Executing the Blue Ocean Strategy -- Conclusion -- Annex 1. Additional cases of the Blue Ocean Strategy at Universiti Sains Malaysia -- Annex 2. Glossary of the Blue Ocean terms in higher education | |
| 520 | |a This book provides a rich collection of illustrations, examples and applications of how the Blue Ocean Strategy works in institutions of higher education. | ||
| 592 | |a RT17/0446 |b 14/3/18 |c RM90.00 |h Ray Theme | ||
| 610 | 2 | 0 | |a Universiti Sains Malaysia |
| 650 | 0 | |a Education, Higher |z Malaysia |x Marketing | |
| 700 | 0 | |a Ramli Mohamed |e editor | |
| 999 | |a vtls000060309 |c 103726 |d 103726 | ||