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Blue ocean strategy insights and experiences of Universiti Sains Malaysia

This book provides a rich collection of illustrations, examples and applications of how the Blue Ocean Strategy works in institutions of higher education.

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Bibliographic Details
Other Authors: Ramli Mohamed (Editor)
Format: Book
Language:English
Published: Pulau Pinang Penerbit Universiti Sains Malaysia [2012]
Subjects:
Universiti Sains Malaysia
Education, Higher > Malaysia > Marketing
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