Blue ocean strategy insights and experiences of Universiti Sains Malaysia
This book provides a rich collection of illustrations, examples and applications of how the Blue Ocean Strategy works in institutions of higher education.
Saved in:
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Pulau Pinang
Penerbit Universiti Sains Malaysia
[2012]
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Table of Contents:
- Conceptual approach to the Blue Ocean Strategy
- Visual awakening
- Visual exploration
- Visual strategy creation
- The visual strategy fair
- Executing the Blue Ocean Strategy
- Conclusion
- Annex 1. Additional cases of the Blue Ocean Strategy at Universiti Sains Malaysia
- Annex 2. Glossary of the Blue Ocean terms in higher education