Emerging perspectives on the mobile content evolution

This book seeks a better understanding of the centrality of mobile content in the recent and coming evolution of both the ICT ecosystem and the media industry for those within the interdisciplinary field of media studies, covering topic areas such as journalism, marketing and advertising, broadcasti...

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Bibliographic Details
Other Authors: Aguado, Juan Miguel (Editor), Feijóo, Claudio (Editor), Martínez, Inmaculada J. (Editor)
Format: Book
Language:English
Published: Hershey, PA Information Science Reference, an imprint of IGI Global 2016
Series:Advances in multimedia and interactive technologies (AMIT) book series
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Call Number :QA 76.59 .E447 2016

MARC

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245 0 0 |a Emerging perspectives on the mobile content evolution  |c Juan Miguel Aguado, Claudio Feijóo and Inmaculada J. Martínez, editors 
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300 |a xxv, 438 pages  |b illustrations  |c 29 cm. 
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490 0 |a Advances in multimedia and interactive technologies (AMIT) book series 
500 |a "Premier reference source" -- book cover 
504 |a Includes bibliographical references and index 
520 |a This book seeks a better understanding of the centrality of mobile content in the recent and coming evolution of both the ICT ecosystem and the media industry for those within the interdisciplinary field of media studies, covering topic areas such as journalism, marketing and advertising, broadcasting, information management, media management, media economics, media- and technology-related public policies 
592 |a IV-99733  |b 29/11/2017  |c RM 868.22  |h Yuha 
650 0 |a Mobile apps 
650 0 |a Mobile computing 
700 1 |a Aguado, Juan Miguel  |e editor 
700 1 |a Feijóo, Claudio  |e editor 
700 1 |a Martínez, Inmaculada J.  |e editor 
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