Marketing channels a management view
Marketing Channels: A Management View, 8e, International Edition is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This ne...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Australia
South-Western, Cengage ‪Learning
[2013]
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| Edition: | Eighth edition, international edition |
| Subjects: | |
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| Summary: | Marketing Channels: A Management View, 8e, International Edition is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry. |
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| Physical Description: | xxiii, 660 pages illustrations 26 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780538477604 |