Marketing channels a management view
Marketing Channels: A Management View, 8e, International Edition is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This ne...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Australia
South-Western, Cengage Learning
[2013]
|
| Edition: | Eighth edition, international edition |
| Subjects: | |
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| 090 | |a HF 5415.129 |b .R67 2013 | ||
| 100 | 1 | |a Rosenbloom, Bert |e author | |
| 245 | 1 | 0 | |a Marketing channels |b a management view |c Bert Rosenbloom |
| 250 | |a Eighth edition, international edition | ||
| 264 | 1 | |a Australia |b South-Western, Cengage Learning |c [2013] | |
| 264 | 4 | |c ©2013 | |
| 300 | |a xxiii, 660 pages |b illustrations |c 26 cm | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a Marketing channel systems -- Developing the marketing channel -- Managing the marketing channel -- Additional perspectives on marketing channels -- Cases | |
| 520 | |a Marketing Channels: A Management View, 8e, International Edition is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry. | ||
| 592 | |a IN195/0518 |b 5/9/18 |c RM150.00 |h Kaca Enigma | ||
| 650 | 0 | |a Marketing channels | |
| 650 | 0 | |a Marketing channels |x management | |
| 999 | |a vtls000060786 |c 104155 |d 104155 | ||