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Marketing channels a management view

Marketing Channels: A Management View, 8e, International Edition is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This ne...

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Bibliographic Details
Main Author: Rosenbloom, Bert (Author)
Format: Book
Language:English
Published: Australia South-Western, Cengage ‪Learning [2013]
Edition:Eighth edition, international edition
Subjects:
Marketing channels
Marketing channels > management
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