Principles of small business management
Provides an introduction to both entrepreneurship and small business management with a focus on achieving and maintaining a sustainable competitive advantage as a small organization. This title highlights issues including global opportunities, service, quality and technology.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Australia
South-Western/Cengage Learning
2012
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| Edition: | Fifth international edition. |
| Subjects: | |
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| Summary: | Provides an introduction to both entrepreneurship and small business management with a focus on achieving and maintaining a sustainable competitive advantage as a small organization. This title highlights issues including global opportunities, service, quality and technology. |
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| Physical Description: | xxv, 516 pages illustrations 26 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781111525224 (hardback) 1111525226 (hardback) |