Global marketing contemporary theory, practice, and cases
Provides an international and comparative perspective to the study of marketing. This title includes examples that are provided from across the continents encompassing small and medium enterprises (SMEs).
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill/Irwin
2013
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| Edition: | International student edition. |
| Subjects: | |
| Tags: |
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| Summary: | Provides an international and comparative perspective to the study of marketing. This title includes examples that are provided from across the continents encompassing small and medium enterprises (SMEs). |
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| Physical Description: | xxi, 602 pages illustrations, maps 26 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780071318204 (hardback) 0071318208 (hardback) |