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Global marketing contemporary theory, practice, and cases

Provides an international and comparative perspective to the study of marketing. This title includes examples that are provided from across the continents encompassing small and medium enterprises (SMEs).

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Bibliographic Details
Main Authors: Alon, Ilan (Author), Jaffe, Eugene D. (Author), Vianelli, Donata (Author)
Format: Book
Language:English
Published: New York McGraw-Hill/Irwin 2013
Edition:International student edition.
Subjects:
Export marketing.
Export marketing > Case studies.
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