APA (7th ed.) Citation

Zikmund, W. G., & Babin, B. J. (2013). Essentials of marketing research (Fifth edition, international edition.). South-Western Cengage Learning.

Chicago Style (17th ed.) Citation

Zikmund, William G., and Barry J. Babin. Essentials of Marketing Research. Fifth edition, international edition. Australia: South-Western Cengage Learning, 2013.

MLA (9th ed.) Citation

Zikmund, William G., and Barry J. Babin. Essentials of Marketing Research. Fifth edition, international edition. South-Western Cengage Learning, 2013.

Warning: These citations may not always be 100% accurate.