Essentials of marketing research
The book addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs.
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Australia
South-Western Cengage Learning
2013
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| Edition: | Fifth edition, international edition. |
| Subjects: | |
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| Summary: | The book addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. |
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| Physical Description: | xxiv, 452 pages illustrations (chiefly color) 28 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781133273431 (hardback) 1133273432 (hardback) |