Essentials of marketing research
The book addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs.
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Australia
South-Western Cengage Learning
2013
|
| Edition: | Fifth edition, international edition. |
| Subjects: | |
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| 001 | 104503 | ||
| 003 | MY-KLNDU | ||
| 005 | 20241220041943.0 | ||
| 008 | 221104 2013 at a abi 001 0 eng d | ||
| 020 | |a 9781133273431 (hardback) | ||
| 020 | |a 1133273432 (hardback) | ||
| 039 | 9 | |a 202211041211 |b VLOAD |c 201810151442 |d johari |y 201804271006 |z helmey | |
| 040 | |a UPNM |b eng |c UPNM |e rda | ||
| 090 | |a HF 5415.2 |b Z55 2013 | ||
| 100 | 1 | |a Zikmund, William G., |e author. | |
| 245 | 1 | 0 | |a Essentials of marketing research |c William G. Zikmund, Barry J.Babin. |
| 250 | |a Fifth edition, international edition. | ||
| 264 | 1 | |a Australia |b South-Western Cengage Learning |c 2013 | |
| 300 | |a xxiv, 452 pages |b illustrations (chiefly color) |c 28 cm. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a The book addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. | ||
| 592 | |a IN 195/0518 |b 04/09/2018 |c RM 150.00 |h Kaca Enigma | ||
| 650 | 0 | |a Marketing research. | |
| 700 | 1 | |a Babin, Barry J., |e author. | |
| 999 | |a vtls000060641 |c 104503 |d 104503 | ||