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Essentials of marketing research

The book addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs.

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Bibliographic Details
Main Authors:	Zikmund, William G. (Author), Babin, Barry J. (Author)
Format:	Book
Language:	English
Published:	Australia South-Western Cengage Learning 2013
Edition:	Fifth edition, international edition.
Subjects:	Marketing research.
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