Kotler, P., & Keller, K. L. (2012). Marketing management (Fourteenth global edition.). Pearson Education.
Chicago Style (17th ed.) CitationKotler, Philip, and Kevin Lane Keller. Marketing Management. Fourteenth global edition. Harlow, England: Pearson Education, 2012.
MLA (9th ed.) CitationKotler, Philip, and Kevin Lane Keller. Marketing Management. Fourteenth global edition. Pearson Education, 2012.
Warning: These citations may not always be 100% accurate.