Marketing management
Kotler and Keller set the standard in the marketing management discipline and continue to provide up-to-date content and examples which reflect the latest changes in marketing theory and practice.
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
Pearson Education
2012
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| Edition: | Fourteenth global edition. |
| Subjects: | |
| Tags: |
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| Summary: | Kotler and Keller set the standard in the marketing management discipline and continue to provide up-to-date content and examples which reflect the latest changes in marketing theory and practice. |
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| Physical Description: | 679 pages illustrations 28 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780273753360 (hardback) 0273753363 (hardback) |