Marketing management
Kotler and Keller set the standard in the marketing management discipline and continue to provide up-to-date content and examples which reflect the latest changes in marketing theory and practice.
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
Pearson Education
2012
|
| Edition: | Fourteenth global edition. |
| Subjects: | |
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| 100 | 1 | |a Kotler, Philip, |e author. | |
| 245 | 1 | 0 | |a Marketing management |c Philip Kotler and Kevin Lane Keller. |
| 250 | |a Fourteenth global edition. | ||
| 264 | 1 | |a Harlow, England |b Pearson Education |c 2012 | |
| 300 | |a 679 pages |b illustrations |c 28 cm. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a Kotler and Keller set the standard in the marketing management discipline and continue to provide up-to-date content and examples which reflect the latest changes in marketing theory and practice. | ||
| 592 | |a IN 197/0518 |b 15/10/2018 |c RM 170.00 |h Kaca Enigma | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Marketing |x management. | |
| 700 | 1 | |a Keller, Kevin Lane, |e author. | |
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