Business communication today

[This book] provides real-world training for the business world of today and tomorrow by providing the cutting-edge coverage that students can count on to prepare them for real business practice.

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Bibliographic Details
Main Authors: Bovée, Courtland L. (Author), Thill, John V. (Author)
Format: Book
Language:English
Published: Boston Pearson [2010]
Edition:Tenth edition; global edition
Subjects:
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Call Number :HF 5718 .B66 2010

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090 |a HF 5718  |b .B66 2010 
100 1 |a Bovée, Courtland L.  |e author 
245 1 0 |a Business communication today  |c Courtland L. Bovée, John V. Thill 
250 |a Tenth edition; global edition 
264 1 |a Boston  |b Pearson  |c [2010] 
264 4 |c ©2010 
300 |a 1 volume (various pagings)  |b illustrations  |c 28 cm 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
504 |a Includes bibliographical references and index 
505 0 |a Part 1: Understanding the Foundations of Business Communication -- Chapter 1: Achieving Success Through Effective Business Communication -- Chapter 2: Mastering Interpersonal Communication -- Chapter 3: Communicating in a World of Diversity -- Part 2: Applying the Three-Step Writing Process -- Chapter 4: Planning Business Messages -- Chapter 5: Writing Business Messages -- Chapter 6: Completing Business Messages -- Part 3: Crafting Brief Messages -- Chapter 7: Crafting Messages for Electronic Media -- Chapter 8: Writing Routine and Positive Messages -- Chapter 9: Writing Negative Messages -- Chapter 10: Writing Persuasive Messages -- Part 4: Supporting Messages with Quality Information -- Chapter 11: Finding, Evaluating, and Processing Information -- Chapter 12: Designing Visual Communication -- Part 5: Planning, Writing, and Completing Reports and Proposals -- Chapter 13: Planning Reports and Proposals -- Chapter 14: Writing Reports and Proposals -- Chapter 15: Completing Reports and Proposals -- Part 6: Designing and Delivering Oral and Online Presentations -- Chapter 16: Developing Oral and Online Presentations -- Chapter 17: Enhancing Presentations with Slides and Other Visuals -- Part 7: Writing Employment Messages and Interviewing for Jobs -- Chapter 18: Building Careers and Writing Resumes -- Chapter 19: Applying and Interviewing for Employment 
520 |a [This book] provides real-world training for the business world of today and tomorrow by providing the cutting-edge coverage that students can count on to prepare them for real business practice. 
592 |b 29/7/16  |c Hadiah & Sumbangan  |h Waayija Salmah Sawal Hamid (Pensyarah) 
592 |a IN 203/0518  |b 15/10/2018  |c RM 150.00  |h Kaca Enigma 
650 0 |a Business communication  |v Case studies 
650 0 |a Communication in organizations  |v Case studies 
650 0 |a Business writing  |v Case studies 
700 1 |a Thill, John V.  |e author 
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