Business communication today
[This book] provides real-world training for the business world of today and tomorrow by providing the cutting-edge coverage that students can count on to prepare them for real business practice.
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
Pearson
[2010]
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| Edition: | Tenth edition; global edition |
| Subjects: | |
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Table of Contents:
- Part 1: Understanding the Foundations of Business Communication
- Chapter 1: Achieving Success Through Effective Business Communication
- Chapter 2: Mastering Interpersonal Communication
- Chapter 3: Communicating in a World of Diversity
- Part 2: Applying the Three-Step Writing Process
- Chapter 4: Planning Business Messages
- Chapter 5: Writing Business Messages
- Chapter 6: Completing Business Messages
- Part 3: Crafting Brief Messages
- Chapter 7: Crafting Messages for Electronic Media
- Chapter 8: Writing Routine and Positive Messages
- Chapter 9: Writing Negative Messages
- Chapter 10: Writing Persuasive Messages
- Part 4: Supporting Messages with Quality Information
- Chapter 11: Finding, Evaluating, and Processing Information
- Chapter 12: Designing Visual Communication
- Part 5: Planning, Writing, and Completing Reports and Proposals
- Chapter 13: Planning Reports and Proposals
- Chapter 14: Writing Reports and Proposals
- Chapter 15: Completing Reports and Proposals
- Part 6: Designing and Delivering Oral and Online Presentations
- Chapter 16: Developing Oral and Online Presentations
- Chapter 17: Enhancing Presentations with Slides and Other Visuals
- Part 7: Writing Employment Messages and Interviewing for Jobs
- Chapter 18: Building Careers and Writing Resumes
- Chapter 19: Applying and Interviewing for Employment