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Strategic management text and cases

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Provides a treatment of traditional topics in strategic management. This title also offers thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowdsourcing, environmental sustainability, businesses use of blogs...

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Bibliographic Details
Main Authors: Dess, Gregory G. (Author), Lumpkin, G. T. (Author), Eisner, Alan B. (Author), McNamara, Gerry (Author), Kim, Bongjin (Author)
Format: Book
Language:English
Published: New York McGraw-Hill Irwin [2012]
Edition:Sixth edition, global edition
Subjects:
Strategic planning
Strategic planning > Case studies
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