Strategic management text and cases
Provides a treatment of traditional topics in strategic management. This title also offers thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowdsourcing, environmental sustainability, businesses use of blogs...
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| Main Authors: | , , , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill Irwin
[2012]
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| Edition: | Sixth edition, global edition |
| Subjects: | |
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Table of Contents:
- pt. 1 Strategic Analysis
- ch. 1 Strategic Management: Creating Competitive Advantages
- ch. 2 Analyzing the External Environment of the Firm
- ch. 3 Assessing the Internal Environment of the Firm
- ch. 4 Recognizing a Firm's Intellectual Assets: Moving beyond a Firm's Tangible Resources
- pt. 2 Strategic Formulation
- ch. 5 Business-Level Strategy: Creating and Sustaining Competitive Advantages
- ch. 6 Corporate-Level Strategy: Creating Value through Diversification
- ch. 7 International Strategy: Creating Value in Global Markets
- ch. 8 Entrepreneurial Strategy and Competitive Dynamics
- pt. 3 Strategic Implementation
- ch. 9 Strategic Control and Corporate Governance
- ch. 10 Creating Effective Organizational Designs
- ch. 11 Strategic Leadership: Creating a Learning Organization and an Ethical Organization
- ch. 12 Managing Innovation and Fostering Corporate Entrepreneurship
- pt. 4 Case Analysis
- ch. 13 Analyzing Strategic Management Cases