Strategic management and business policy globalization, innovation, and sustainability
This text equips readers with the strategic concepts they will need to know as we face issues such as climate change, global warming and energy availability.
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| Main Authors: | , , , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
Pearson
[2015]
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| Edition: | Fourteenth edition; global edition |
| Subjects: | |
| Tags: |
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Table of Contents:
- Basic concepts of strategic management
- Corporate governance
- Social responsibility and ethics in strategic management
- Environmental scanning and industry analysis
- Internal scanning: organizational analysis
- Strategy formulation: situation analysis and business strategy
- Strategy formulation: corporate strategy
- Strategy formulation: functional strategy and strategic choice
- Strategy implementation: organizing for action
- Strategy implementation: staffing and directing
- Evaluation and control
- Suggestions for case studies