International business

[This book] uses a managerial approach to explore skills edevelopment. geographical literacy and emerging markets.

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Bibliographic Details
Main Authors: Griffin, Ricky W. (Author), Pustay, Michael W. (Author)
Format: Book
Language:English
Published: Boston Pearson [2010]
Edition:Sixth edition, global edition
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Table of Contents:
  • An overview of international business
  • Global marketplaces and business centers
  • Legal, technological, accounting and political environments
  • The role of culture
  • Ethics and social responsibility in international business
  • International trade and investment
  • The international monetary system and the balance of payments
  • Foreign exchange and international financial markets
  • Formulation of the national trade policies
  • International cooperation among nations
  • International strategic management
  • Strategies for analyzing and entering foreign markets
  • International strategic alliances
  • International organization design and control
  • Leadership and employee behavior in international business
  • International marketing
  • International operations management
  • International financial management
  • International human resource management and labor relations