Retailing management
Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a career in retailing and rela...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill Irwin
[2012]
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| Edition: | Eighth edition; international student edition |
| Subjects: | |
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Table of Contents:
- Introduction to the world of retailing
- Types of retailers
- Multichannel retailing
- Customer buying behavior
- Retail market strategy
- Financial strategy
- Retail locations
- Retail site location
- Human resource management
- Information systems and supply chain management
- Customer relationship management
- Managing the merchandise planning process
- Buying merchandise
- Retail pricing
- Retail communication mix
- Managing the store
- Store layout, design, and visual merchandising
- Customer service