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SPORTS MARKETING : A STRATEGIC PERSPECTIVE /

"Sport Marketing: A Strategic Approach is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process sh...

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Bibliographic Details
Main Authors: Shank, Matthew D. (Author), Lyberger, Mark R. (Author)
Format: Book
Language:English
Published: Abingdon, Oxon ; New York, NY : Routledge, 2022
Edition:6th edition
Subjects:
Sports > United States > Marketing
Sports > Economic aspects > United States
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