Principles and Practice of SPORT MANAGEMENT /
"Principles and Practice of Sport Management provides students with the foundation they need to prepare for a variety of sport management careers. Intended for use in introductory sport management courses at the undergraduate level, the focus of this text is to provide an overview of the sport...
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| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Burlington, MA :
Jones & Bartlett Learning,
2024
©2024 |
| Edition: | Seventh edition |
| Subjects: | |
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Table of Contents:
- Part I: foundations of sport management
- History of sport management
- Management principles applied to sport management
- Marketing principles applied to sport management
- Finance and economic principles applied to sport management
- Legal principles applied to sport management
- Ethics applied to sport management
- Part II: amateur sport industry
- High school and youth sport
- Collegiate sport
- International sport
- Part III: professional sport industry
- Professional sport
- Sports agency
- Part IV: sport industry support segments
- eSports
- Facility management
- Event management
- Sport sales
- Sport sponsorship
- Sport analytics
- Sport communications
- The sporting goods and licensed products industries
- Part V: lifestyle sports
- Recreation and golf club management
- Part VI: career preparation
- Strategies for career success.