Sport Marketing /
"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--
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| Main Authors: | , , , , , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Champaign, IL :
Human Kinetics, Inc.,
[2022]
|
| Edition: | Fifth edition |
| Subjects: | |
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| 008 | 200725s20222022ilua b 001 0 eng d | ||
| 020 | |a 9781492594628 |q (paperback) | ||
| 020 | |z 9781492594635 |q (epub) | ||
| 020 | |z 9781492594642 |q (pdf) | ||
| 040 | |a DLC |b eng |c MY-KlNDU |e rda | ||
| 050 | 0 | 0 | |a GV 716 |
| 090 | |a GV 716 |b .M85 2022 | ||
| 100 | 1 | |a Dees, Windy, |d 1977- |e author | |
| 245 | 1 | 0 | |a Sport Marketing / |c Windy Dees, PhD, University of Miami, Patrick Walsh, PhD, Syracuse University, Chad McEvoy, EdD, Northern Illinois University, Stephen McKelvey, JD, University of Massachusetts Amherst ; Originated by Bernard J. Mullin, PhD, The Aspire Sport Marketing Group LLC, Stephen Hardy, PhD, University of New Hampshire, Professor Emeritus, William A. Sutton, EdD, University of South Florida, Professor Emeritus, Bill Sutton & Associates |
| 250 | |a Fifth edition | ||
| 264 | 1 | |a Champaign, IL : |b Human Kinetics, Inc., |c [2022] | |
| 264 | 4 | |c ©2022 | |
| 300 | |a xi, 475 pages : |b color illustrations ; |c 28 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index | ||
| 520 | |a "This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"-- |c Provided by publisher | ||
| 650 | 0 | |a Sports |x Marketing | |
| 700 | 1 | |a Walsh, Patrick, |d 1978- |e author | |
| 700 | 1 | |a McEvoy, Chad D., |d 1971- |e author | |
| 700 | 1 | |a McKelvey, Stephen, |d 1959- |e author | |
| 700 | 1 | |a Mullin, Bernard James, |e author. | |
| 700 | 1 | |a Hardy, Stephen, |d 1948- |e author | |
| 700 | 1 | |a Sutton, William Anthony, |d 1951- |e author | |
| 942 | |2 lcc |c 1 | ||
| 999 | |c 105987 |d 105987 | ||