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MANAGING SPORT EVENTS /

"This textbook guides students in introductory courses in sport event management and facility management through the process of managing events, from event conception to postevent evaluation. The text addresses key planning areas, including staffing, budgeting, marketing, promotion, sponsorshi...

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Bibliographic Details
Main Authors: Greenwell, T. Christopher (Author), Danzey-Bussell, Leigh Ann (Author), Shonk, David J. (Author)
Format: Unknown
Language:English
Published: Champaign, IL : Human Kinetics, 2025
Edition:Third edition.
Subjects:
Sports administration.
Special events > Management.
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Table of Contents:
  • Machine generated contents note: Chapter 1. Understanding the Sport Event Industry
  • Career Paths in Sport Event Management
  • Skills, Knowledge, and Traits for Success
  • Sport Events Versus Nonsport Events
  • Sport Tourism
  • Relationship Between Sport Event Management and Sport Facility Management
  • Types of Sporting Events
  • Summary
  • Learning Activities
  • Chapter 2. Event Conceptualization, Planning, and Project Management
  • Event Leadership
  • Decision Making in Event Management
  • Brainstorming in Event Management
  • Purpose of the Event
  • Choosing the Type of Event
  • SWOT Analysis
  • Developing a Mission for the Event
  • Setting Goals and Objectives
  • Planning Logistics
  • Thinking Creatively and Planning for Uniqueness
  • Planning for Diversity, Equity, and Inclusion
  • Sustainable Sporting Events
  • Planning Promotional and Ancillary Components
  • Planning for Contingencies
  • Project Management
  • Event Planning Blunders
  • Summary
  • Learning Activities
  • Chapter 3. Event Bidding
  • Economic Impact
  • Sports Commissions
  • Sport Event Trends
  • Bidding Process
  • Feasibility Studies
  • Bid Documents
  • Summary
  • Learning Activities
  • Chapter 4. Event Budgeting
  • Event Budgeting Process
  • Types of Revenues
  • Types of Expenses
  • Controlling Costs
  • Cash Flow and Cash Management
  • Summary
  • Learning Activities
  • Chapter 5. Event Sponsorship
  • Sponsorship
  • Benefits of Event Sponsorship
  • Activation
  • Sponsorship and Technology
  • Ensuring DEI
  • Evaluating Your Event
  • Summary
  • Learning Activities
  • Chapter 6. Event Marketing
  • Marketing Sport Events
  • Developing a Marketing Plan
  • Market Research and Analysis
  • Understanding Consumers
  • Setting Marketing Goals and Objectives
  • Market Segmentation and Target Markets
  • Branding the Event
  • Event Pricing
  • Distribution
  • Event Promotion
  • Sales
  • Creating Community Support
  • Summary
  • Learning Activities
  • Chapter 7. Event Publicity
  • Sport Publicity
  • Publicity
  • Media Relations
  • The Five Rs of Media Relations
  • Social Media
  • Social Media Strategy
  • Evaluating Success
  • Summary
  • Learning Activities
  • Chapter 8. Legal Issues
  • Contracts 101
  • Technology and Contracts
  • Negotiating Contracts
  • Types of Contracts
  • Common Clauses
  • Waivers and Releases
  • Permits and Licenses
  • Assessing Your Insurance Needs
  • Federal Legislation
  • Diversity, Equity, and Inclusion
  • Summary
  • Learning Activities
  • Chapter 9. Risk Management and Negligence
  • Risk Management Process
  • Risk Management Planning
  • Threats to Events (Types of Emergencies)
  • Understanding and Managing Crowds
  • Crowd Management Plans
  • Negligence
  • Summary
  • Learning Activities
  • Chapter 10. Event Staffing
  • Organizational Chart
  • Identifying Necessary Staff
  • Scheduling Staff
  • Considering Outsourcing Staff
  • Managing and Motivating Staff
  • Personal Management Style and Effective Leadership
  • Management Meetings
  • Communicating With Staff
  • Volunteers
  • Team Building
  • Summary
  • Learning Activities
  • Chapter 11. Event Services and Logistics
  • Event Timeline
  • Event Registration
  • Ticket Sales
  • Food and Beverage Operations
  • Hospitality Services
  • Waste Management Services
  • Custodial Services
  • Transportation Services
  • Lighting
  • Vendor Relationships
  • Event Facility Selection
  • Customer Service
  • Awards Ceremonies
  • Summary
  • Learning Activities
  • Chapter 12. Event Day Management
  • Managing Event Day
  • Easily Missed Details
  • Event Day Tools
  • Managing Staff
  • Managing Spectators
  • Managing Participants
  • Managing Sponsors
  • Consumer Experience
  • Customer Service
  • Health and Safety Protocols
  • Event Day Technologies
  • Summary
  • Learning Activities
  • Chapter 13. Postevent Details and Evaluation
  • Postevent Promotions
  • Postevent Media Coverage
  • Sponsor Follow-Up
  • Postevent Debriefing
  • Event Evaluation
  • Evaluating Outcomes and Objectives
  • Measuring Economic Impact
  • Summary
  • Learning Activities.

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