Brand Management : Principles and applications for effective branding /
Learn how to build, develop and manage brands with this applied textbook which also explores the latest developments in digital branding, brand crisis and brands' responsibility
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
London, United Kingdom ; New York, NY :
Kogan Page Limited,
2024
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| Subjects: | |
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| Summary: | Learn how to build, develop and manage brands with this applied textbook which also explores the latest developments in digital branding, brand crisis and brands' responsibility |
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| Physical Description: | xvi, 320 pages : illustrations ; 25 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781398611603 (hbk) 1398611603 (hbk) 9781398611580 (pbk) 1398611581 (pbk) |