Brand Management : Principles and applications for effective branding /
Learn how to build, develop and manage brands with this applied textbook which also explores the latest developments in digital branding, brand crisis and brands' responsibility
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London, United Kingdom ; New York, NY :
Kogan Page Limited,
2024
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| Subjects: | |
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| 020 | |a 1398611603 (hbk) | ||
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| 050 | 0 | 0 | |a HF 5415.1255 |
| 090 | |a HF 5415.1255 |b .S56 2024 | ||
| 100 | 1 | |a Singh, Jaywant, |e author | |
| 245 | 1 | 0 | |a Brand Management : |b Principles and applications for effective branding / |c Jaywant Singh, Paurav Shukla |
| 264 | 1 | |a London, United Kingdom ; |a New York, NY : |b Kogan Page Limited, |c 2024 | |
| 264 | 4 | |c ©2024 | |
| 300 | |a xvi, 320 pages : |b illustrations ; |c 25 cm | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index | ||
| 520 | |a Learn how to build, develop and manage brands with this applied textbook which also explores the latest developments in digital branding, brand crisis and brands' responsibility | ||
| 650 | 0 | |a Branding (Marketing) |x Management | |
| 650 | 0 | |a Brand name products |x Management | |
| 700 | 1 | |a Shukla, Paurav, |e author | |
| 942 | |2 lcc |c 1 | ||
| 999 | |c 106192 |d 106192 | ||