Brand Management : Principles and applications for effective branding /

Learn how to build, develop and manage brands with this applied textbook which also explores the latest developments in digital branding, brand crisis and brands' responsibility

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Bibliographic Details
Main Authors:	Singh, Jaywant (Author), Shukla, Paurav (Author)
Format:	Book
Language:	English
Published:	London, United Kingdom ; New York, NY : Kogan Page Limited, 2024
Subjects:	Branding (Marketing) > Management Brand name products > Management
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