Service Management and Marketing Principles : Competing in the Service Economy /
This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful and exceptional experiences
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Abingdon, England :
Routledge,
2024
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| Subjects: | |
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| Summary: | This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful and exceptional experiences |
|---|---|
| Physical Description: | xi, 233 pages : illustrations ; 24 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781032749655 (pbk) 9781032603704 (hbk) |