Service Management and Marketing Principles : Competing in the Service Economy /
This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful and exceptional experiences
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Abingdon, England :
Routledge,
2024
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| Subjects: | |
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| Call Number : | HF 5415.5 |
MARC
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| 003 | MY-KlNDU | ||
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| 007 | ta | ||
| 008 | 250626s20242024enka b 001 0 eng d | ||
| 020 | |a 9781032749655 (pbk) | ||
| 020 | |a 9781032603704 (hbk) | ||
| 020 | |z 9781003470373 (ebk) | ||
| 040 | |a DLC |b eng |c MY-KlNDU |e rda | ||
| 050 | 0 | 0 | |a HF 5415.5 |
| 090 | |a HF 5415.5 |b .K36 2024 | ||
| 100 | 1 | |a Kandampully, Jay, |e author | |
| 245 | 1 | 0 | |a Service Management and Marketing Principles : |b Competing in the Service Economy / |c Jay Kandampully and David J. Solnet |
| 264 | 1 | |a Abingdon, England : |b Routledge, |c 2024 | |
| 264 | 4 | |c ©2024 | |
| 300 | |a xi, 233 pages : |b illustrations ; |c 24 cm | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index | ||
| 520 | |a This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful and exceptional experiences | ||
| 650 | 0 | |a Customer services | |
| 650 | 0 | |a Marketing | |
| 700 | 1 | |a Solnet, David J., |e author | |
| 942 | |c 1 |2 lcc | ||
| 999 | |c 106195 |d 106195 | ||