Service Management and Marketing Principles : Competing in the Service Economy /

This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful and exceptional experiences

Bibliographic Details

Main Authors:	Kandampully, Jay (Author), Solnet, David J. (Author)
Format:	Book
Language:	English
Published:	Abingdon, England : Routledge, 2024
Subjects:	Customer services Marketing
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