Managerial economics : problem-solving in a digital world /
Managerial economics, meaning the application of economic methods in the managerial decision-making process, is a fundamental part of any business or management course. The current business environment presents managers with increasingly difficult decisions, amidst the Covid-19 pandemic and associat...
Saved in:
| Main Author: | |
|---|---|
| Format: | Unknown |
| Language: | English |
| Published: |
Cambridge, United Kingdom :
Cambridge University Press,
2022
|
| Edition: | Second edition. |
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Table of Contents:
- Part I: Introduction. Nature, scope and methods of managerial economics
- The theory of the firm
- Part II. Demand analysis. Consumer theory
- Demand theory
- Demand estimation
- Part III: Production and cost analysis. Production theory
- Cost theory
- Cost estimation
- Part IV. Strategy analysis. Market structure and pricing
- Game theory
- Positioning and growth strategy
- Marketing mix strategy
- Investment analysis
- Part V: Government Policy. Government policy and regulation
- Global issues in managerial economies.