The marketing research process
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| Main Author: | |
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| Format: | Book |
| Published: |
New YorklbPrentice Halllc2000
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| Edition: | 5th ed. |
| Subjects: | |
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| Item Description: | Includes bibliographical references and index |
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| Physical Description: | xxv, 469p. ill. 25cm |
| ISBN: | 0130117536 |