APA (7th ed.) Citation

Walker lhOrville C., Larreche, & Jr,Haper. Marketing strategy: Planning and implementation (3rd ed.).

Chicago Style (17th ed.) Citation

Walker lhOrville C., Larreche, and Jr,Haper. Marketing Strategy: Planning and Implementation. 3rd ed. Boston lbIrwin/McGraw Hill.

MLA (9th ed.) Citation

Walker lhOrville C., et al. Marketing Strategy: Planning and Implementation. 3rd ed.

Warning: These citations may not always be 100% accurate.